Data mining
The process of delving deep into the heart of vast data sets, like a miner excavating precious gems, to unearth hidden patterns, correlations, and knowledge that can be harnessed to make informed decisions and drive innovation.
Example
A retail company might use data mining to analyze customer purchase data, identifying patterns and trends that can inform marketing strategies, product recommendations, and inventory management. By discovering and utilizing these insights, the company can enhance customer satisfaction and boost sales.